What is Neknomination?
Neknomination is an online drinking game that originated in Australia. The neknominee or participant has to down a beer or other alcoholic drink, post the clip on youtube and nominate the next participant or neknominee. The new nominee has to complete the same task within 24 hours and so on. Many of the participants were drinking while driving and that increased the danger of the game.
A South African changed this scenario for the better when he decided it’s time that neknomination gets a new jacket. He started an entirely new challenge.
NekNomination gets a new Jacket: South African version
Brent Lindeque changed this global social media game from “drinking until you drop” to “change one thing”. This inspirational change to the previous dangerous online game went viral within a couple of hours.
A few days after Lindeque wrote a blog post about the accountability of Social Media, he was nominated to down a drink and then decided to rather follow his own advice as related in his blog post. So, what did he do?
The video that ensured that neknomination gets a new jacket, is shot in Lindeque’s car. Watch the clip below:
A South African NekNomination
Brent Lindeque: “Change one thing and everything changes”
He pays it forward by using the neknomination craze for something more constructive, safer and positive.
Hats off to Brent!
Video: Courtesy of youtube: Brent Lindeque